Toyota's Prius iPhone app connects to Times Square billboard
Toyota has a new iPhone app for the latest Prius campaign. What it's not is another (yawn) app for app's sake (that will be deleted from most phones within an hour after installing it). Instead, it's...
View ArticleFOX promotes Ice Age 3 DVD release with iPhone, Facebook apps
A friend of mine at Fox Home Entertainment regularly keeps me in the loop on the work they're doing over there to promote DVD releases, and what impresses me is that every time I get a note, it's not...
View ArticleAOL focusing on
"There isn't anyone focusing on great, quality content that scales," said AOL's president of Global Advertising and Strategy, Jeff Levick, speaking on "The State of the Industry" panel at ad:tech NY....
View Article'Branded content is not product placement'
As brands scramble to find new ways of cutting through the clutter, branded content is an increasingly more attractive option. "In the past, branded content was bolted onto a plan at the end, now...
View ArticleMartin Sorrell:
Despite the recession and an overall pullback in digital ad spending, "Google has become a more powerful company in the last 6 months," said WPP CEO Martin Sorrell. Speaking at ad:tech New York, the...
View ArticleInside News Corps' strategy to save MySpace
"MySpace's US traffic falls off a cliff," announced Mashable last month, citing a one-month drop of five million users (falling from 55 to 50 million, according to Compete figures). Mashable also notes...
View ArticleIntel's softer, gentler approach to branding
For Intel's latest campaign, they're taking a more subtle approach to branding. Speaking at ad:tech NY, Intel's Senior Media Manager, Strategy, Thom Campbell, described how they sponsored a blogger's...
View Article'It's hard to make someone cry with a banner'
Discussing the emotional capabilities of online ads, MediaVest's VP, Digital Director, Christopher Actis said, "It's hard to make someone cry with a banner." Actis was speaking on a panel, "How Online...
View Article6 Reasons Google bought AdMob
Aside from the obvious (AdMob has quickly come to dominate the mobile ad space, and they're going to make a lot of money over the next few years), here are some deeper insights from around the web on...
View ArticleIAB
Responding to a "shocking" study last year that found marketers thought of digital as more of a direct response than branding medium, the IAB has released a "roadmap" to "rebuild the industry's...
View ArticleFirst-of-its-kind digital ad for 'Resident Evil' is brutal, fresh
There's nothing elegant or clean about the new online trailer for the game "Resident Evil: The Darkside Chronicles." Then again, there's nothing elegant or clean about slaughtering zombies, is there?...
View ArticleNews Corp to block Google access in early 2010
I didn't believe it. When News Corp CEO Rupert Murdoch said he would probably block Google from crawling his digital news properties, I thought it was hype. There have been bold statements on digital...
View ArticlePfizer 'reluctant' to jump into internet marketing 'with both feet'
Why are pharmaceutical marketers holding back on internet ad spending? A lack of FDA regulations. "We are reluctant to jump in with both feet until we have proper guidance on how to do it," Pfizer...
View ArticleDespite promises against it, WSJ ends up with 30,000 Kindle subs
News Corp was cold to the Kindle when it was heating up earlier this year. Chairman Rupert Murdoch said, "I can assure you we will not be feeding our content rights to the fine people who created the...
View ArticleOutback Steakhouse launches branded fantasy
Fantasy football is huge (28 million people spend an average 9 hours per week managing 2.5 leagues says USA Today), and brands like Best Buy, Snickers and Ford have already come up with some clever...
View ArticleLeno vs. Conan a
"Drama surrounding 'The Tonight Show' has nothing to do with Conan O'Brien or Jay Leno, but is instead a demonstration of the changing tide of consumer habits from television time slots to the Web,"...
View ArticleA prayer for Nestle as social media crisis spirals
Using a social media arsenal, Greenpeace seems to be winning the fight to stop Nestle from using (what they claim is) environmentally not-friendly palm oil. (More on the Greenpeace claim here) It...
View ArticlePublicis' VivaKi signs unprecedented video ad pact, more to come?
VivaKi networks chose BBE's VINDICO Group as its preferred video analytics provider. According to a BBE spokesperson, this is the first deal of its kind. So what? Two things. One, VivaKi includes some...
View ArticleTrend watch:
Have you heard of "haul videos" yet? They're homespun video shorts (around 10 minutes) where (mostly) teen girls show off the gear they just bought at the store. Sound like nonsense? Well, these vids...
View ArticleNew study shows BT works really well, but will results save BT?
A new study by the Network Advertising Initiative finds behaviorally targeted ads get double the clicks of non-targeted ads. (CNET) Better still, those that click on behaviorally targeted ads are...
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